在亚马逊如何取回销售权

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    如果你的销售权已经被亚马逊移除,不论原因(可能是订单问题、客服抱怨、UPC/ASIN对应问题、侵权...等等),只要你符合资格并向亚马逊请求,是有机会取回的。

 

取回销售权的步骤:


第一,找出你被关联的理由

    重新审视您亚马逊卖家中心的通知,到Performance > Performance Notifications. 他们会透过电邮给您通知,这可以让你了解被关联是因为绩效问题、侵权还是其他问题。

 

第二,评估你的亚马逊销售状况

    到亚马逊卖家後台,重新审视你的 Account Health,找出那些没有达到亚马逊标准的项目,评估你的销售状况、库存商品,是否违反亚马逊的任何政策。就算你已经解决掉之前违反规定的一些状况,并不代表亚马逊那时有一次抓出你所有的违规,他们不会给你违规的细节,而是期待你自己了解所有规则并主动地在他们审合前就预防所有的违规状况。


亚马逊卖家绩效目标

所有的亚马逊卖家都应该要进力去达成,并维持一定的客服水准,目标如下:

Order defect rate < 1%

Pre-fulfillment cancel rate < 2.5%

Late shipment rate < 4%


亚马逊卖家帐户被关联的原因通常是:

*绩效问题...你的客服绩效没有达到他们的标准。

*侵犯亚马逊销售政策,特别是以下的状况:

1、在同个站点设立第二个亚马逊帐号、同时拥有两个相同的listing。(关联)

2、操作、维持多个帐号。

3、违反亚马逊的价格条款。

4、直接向你的客户推销也是违反亚马逊政策的, 产品内容或是种类违反了亚马逊政策,但健康产品和成人用品即有可能有这样的违规。

 

第三,拟订计画以及Appeal的邮件给亚马逊

    对於亚马逊关联通知中提到的问题,你必须按照步骤来解决问题,提供一个精确的改善计画会让您恢复销售权的可能性提高许多。


必须包含:

    详细的了解问题的根源。如果关连是多个警告之後的结果,记得要明确的说明最新的警告,并让他们了解你之前的违规都已在警告之後快速处理掉(且检查过,不让他们再次发生)


- 你用什麽方式来解决此导致关连的问题。

- 之後会以什麽方式来避免此问题再次发生。


最好的办法:

- 越明确越好。空泛的讯息例如"I will be more careful"可能会显示出你并没有真正了解问题或是采取解决措施。


比如说:

Ive identified two reasons for this situation

1) Inaccurate Inventory. If I dont know how much of an item I have, it is impossible to tell Amazon how much I have.

2) No synchronizing of inventory levels between my systems and Amazon.

- 尽可能量化。不要使用“many a few several occasionally 等等,使用数字和时间、日期。


比如说:

Actions taken to fix this issue

1) we will complete the investigation more quickly and proactively(within12 hours)

2) Do a weekly physical Inventory check and update our in-house system.

3) Do a daily update of Amazon from our in-house inventory.

- 引用你触犯的条款来表示你了解问题,并采取适当措施来解决。你甚至可以展现你排除了某部分有问题的产品分类或品牌,或是表示你主动减少了一些也有此问题的商品。


    就算你根据步骤,完美的提交了Appeal,也并不保证你一定能恢复销售权。亚马逊审核、评估的方式是非常秘密的,但只要你好好作功课、准备你的回答,请不要在收到通知的当天或隔天就要求恢复,向他们表示你花时间去了解问题并且改善,会增加你恢复销授权的可能性。

 

第四,将你的Appeal寄给亚马逊

    准备好你的亚马逊改善计划之後,将他和你的恢复销售权要求一起寄到Amazon Seller Performance。点击Performance > Performance Notification screen) Appeal的按钮,或是寄电邮到seller-performance@amazon.com

我们来看看范本

注意:请勿直接复制贴上!请依照您店家状况修改后在传给亚马逊!


Late Shipment Successful Appeal Letter

My account was suspended because of a poor late shipment rate. This is nobodys fault but my own.

We ship items in 24 hours or less if the item is in stock. The problem is that we have too many out of stock situations.

Ive identified two reasons for this situation

1) Inaccurate Inventory. If I dont know how much of an item I have, it is impossible to tell Amazon how much I have.

2) No synchronizing of inventory levels between my systems and Amazon.

Actions taken to fix this issue

1) Do a weekly physical Inventory and update our in-house system. As discrepancies are found, not only update the inventory but also figure out what caused the discrepancy and fix it.

2) Do a daily update of Amazon from our in-house inventory.

3) Maintain an Amazon Only reserve that will not be sold thru any other channels. The amount of reserve will be calculated to always have at least enough product on hand to handle Amazon orders between inventory updates.

The longer term fix is to implement an inventory system that updates the Amazon inventory on a real time basis. I have started the search for a system that is correct for my Company.

The above will eliminate all oversold (backorder) situations and resolve our Late Shipment Rate metric. Resolving the late shipment rate will also resolve the late delivery rate.


明确,量化,取回销售权。

 

 


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